Tags : Advertising Platforms

Domo Named to the Constellation ShortLists™ for Cloud-Based BI and Analytics Platforms and Marketing Analytics Solutions

Today Domo announced it was named to the Q3 2022 Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing Analytics Solutions for the eighth consecutive year. Organizations must reconsider how they balance business models, Read More

iHeartMedia Launches iHeartLand in Fortnite Where Concerts, Podcasts and Gaming Collide in the Metaverse

iHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming, and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite Read More

Why Word of Mouth Marketing Is The Most Important Social Media

Word-of-mouth marketing, also known as WOM marketing or word-of-mouth advertising, differs from naturally occurring word-of-mouth in that it is actively influenced or encouraged by organizations (e.g., by “seeding” a message in networks and rewarding regular consumers for participating in WOM or by using WOM “agents”) Although it is challenging Read More

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics

Two of the leading platforms unite to provide advertisers and marketers with first-party data targeting and closed-loop measurement AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first-party data targeting and closed-loop Read More

iMedia Digital Services Announces New Features to Its Retail Media Exchange™ Advertising Platform

iMedia Brands, Inc. announces today that its wholly-owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with Read More