Paramount Australia and New Zealand (ANZ) and KERV Interactive have announced a partnership to deliver dynamic, interactive video ad functionality on Connected TVs. The companies have collaborated to launch an ad product providing optimization for brands and net-new pathways for audiences to connect, engage and shop. The video ad product Read More
This list of podcast advertising statistics might help you determine whether your business would benefit from developing a podcast advertising strategy to reach millennial or Gen Z consumers.With the help of these strategies, you may find podcasters whose pricing point and intended audience fit your brand. Then, by sponsoring Read More
A cross-platform advertising strategy is your best bet if you want to help your clients continue growing in the digital space and scale their brand. Consider SEO, one of the main strategies that will help increase the overall online presence of any business.Read More
Word-of-mouth marketing, also known as WOM marketing or word-of-mouth advertising, differs from naturally occurring word-of-mouth in that it is actively influenced or encouraged by organizations (e.g., by “seeding” a message in networks and rewarding regular consumers for participating in WOM or by using WOM “agents”) Although it is challenging Read More
Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. How can you tap into a highly engaged user base while ensuring the content is relevant to and safe for your brand? New brand suitability solutions ensure you can safely scale your Read More
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