Tags : Advertising

AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, announced it has been selected as the winner of the “Best Mobile Marketing Platform” in the 2022 Digiday Technology Awards, awarding the technology platform that provides Read More

The Chatbot Is Dead: It’s Time to Modernize Your Online Experience

Thu, Dec 1, 2022 · 11:30 PM  |  IST (GMT +5:30) Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. Read MoreRead More

Do More with Less: Connect Customer Data to Drive Marketing Efficiency

Thu, Dec 8, 2022 · 11:30 PM |  IST (GMT +5:30) With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. Read More  Read More

Has Martech Made Things Too Complicated?

The arrival of martech was heralded as the next step in marketing. These platforms have allowed marketers to collect endless amounts of data so they can reconfigure their approach and increase conversions. The theory is that the more companies know about their customers, the more appealing services they can offer. Read More

Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack

With the addition of new capabilities, brands are better able to use unified first-party data for improved targeting and effectiveness across all significant digital platforms and social networks. New connections with the social media platforms TikTok and Snapchat have been revealed by Optimove, the first customer-led marketing platform. The integrations Read More

New to Peach: Ads on Netflix

Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More

#paid Named an Official TikTok Marketing Partner

#paid, a multi-channel platform for creator marketing that enables creators to collaborate with brands and grow their businesses, recently declared that it has joined the TikTok Marketing Partner programme. As a badged partner, #pay will expand the fantastic options available to their enthusiastic network of marketers and content producers. “TikTok’Read More