Bob, a founder member of Bold Marketing & Communications, uses big data and AI to provide customers an unfair competitive advantage. With B2B businesses, account-based marketing (ABM) is extremely popular, and for good reason. When implemented correctly, ABM is one of the best methods for increasing account income, boosting Read More
With the addition of new capabilities, brands are better able to use unified first-party data for improved targeting and effectiveness across all significant digital platforms and social networks. New connections with the social media platforms TikTok and Snapchat have been revealed by Optimove, the first customer-led marketing platform. The integrations Read More
Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More
#paid, a multi-channel platform for creator marketing that enables creators to collaborate with brands and grow their businesses, recently declared that it has joined the TikTok Marketing Partner programme. As a badged partner, #pay will expand the fantastic options available to their enthusiastic network of marketers and content producers. “TikTok’Read More
There’s a good reason why affiliate marketing is becoming more popular. This strategy helps both publishers and advertisers. Since affiliates’ material may increase brand awareness and sales in a very cost-effective way, businesses of all kinds are now eager to share a piece of their profits with them. We’Read More
Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG Read More
Intrepid, a leading regional eCommerce and digital solutions provider across South-East Asia announced it has been certified as a Great Place to Work in Singapore. This certification is based entirely on what current employees have to share about their experience working at Intrepid. Two employee-driven criteria are used in the Read More
Quartile, the world’s largest e-commerce cross-channel advertising platform, is thrilled to announce it has received the 2022 US Scaled Technology Advertising Award. This award honors partners who used the Amazon Ads API to develop cutting-edge technologies that boost productivity, assist clients in scaling up swiftly, and enter new geographies throughout Read More
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), announced its full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. To manage all inventory and produce a seamless content and ad delivery experience, Advana is leveraging the entire Read More
Measuring impact is a problem for marketing operations teams, according to a study of expert Marketo users earlier this year. The main operational shortcoming, according to more than half of the respondents, is assessing effect, which is followed by resourcing people and aligning with objectives and strategy. To acquire their Read More
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