Vodafone Ghana through its Small and Medium-sized Enterprises (SMEs) Month Initiative has commenced a transformational initiative to help SMEs grow and reach wider markets. Madam Tawa Bolarin, Director for the Enterprise Unit, Vodafone Business, at the launch of SME Month which falls every September, in Accra, said Vodafone Ghana would Read More
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off? Is your expensive, time-consuming long content and link building creating conversions and generating sales? Most content is not driving conversions because it does not address how people Read More
Reddit today announced the acquisition of an audience intelligence and contextualization company called Spiketrap. The terms of the deal were not disclosed. With more than 100,000 active communities and a wide range of conversations, Reddit has become a popular destination for advertising. The company has been working on ways to help Read More
Loop Media, Inc., a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has partnered with Hivestack, one of the world’s leading, independent programmatic digital out-of-home (“DOOH”) ad tech companies, operating across both the demand and supply side Read More
The University of Guam has won 20 awards in marketing, communications, graphic design, advertising, and web presence for projects completed in 2021. This is the highest single-year award total for the UOG Marketing and Communications Office. All of us at UOG are incredibly proud of the outstanding work by our MarCom team, Read More
Today, T-Mobile is launching an offer to help small businesses get MORE value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Read More
What Is Affiliate Marketing? In the context of advertising, affiliate marketing refers to the practice of paying outside publications to direct customers to a company’s goods and services. The commission payment encourages the affiliate third-party publishers to look for ways to advertise the business. Understanding Affiliate Marketing Affiliate marketing Read More
There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which one is more important? And where should you focus your efforts? Here’s a quick breakdown of SEO vs Google Ads: SEO is all about optimizing your website to Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today announced the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT report, considered a leading benchmark of the market research industry’s top innovators. Dynata was recognized as the No. 1 overall Most Innovative Read More
Want your brand or offering to be found by local audiences? Here are 6 great tips for local marketing strategies and tactics that work. Through local offline and online marketing, you can connect with worthwhile leads. To increase brand recognition and draw in new clients, you must create powerful local marketing Read More
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