Attention CPG brands! If you’re looking to drive in-store sales, you need to create awareness and consideration for your product before that store visit. What’s the best way to do this? Digital advertising. In this video, Coegi’s Senior Account Strategy Director, Monica Herschelman discusses how CPG brands Read More
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More
In this video, we break down the top 3 best practices to ensure your business’s marketing is aligned with audience behavior and trends in the post-pandemic era. If you have an eCommerce store online, you’re not going to want to miss this one.Read More
In this video, Ignite Visibility CEO John Lincoln dives into three critical market trends that are prevalent in 2022. Watch this video to learn what they are, how they might affect your business, and how to stay on top of your paid media efforts. 3 Strategies That Are Critical to Paid Media Read More
Detroit- and Chicago-based Firms Join Together to Serve as Nimble, Fully Integrated Growth Adviser to Benefit Enterprise and Emerging Brands Fusion92, an award-winning marketing innovation company, announced it has acquired DP+, Michigan’s largest independently owned marketing agency, to further expand Fusion92’s capabilities, technology, and expertise in delivering best-in-class Read More
Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Read More
Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database products. Use a wide variety of AWS analytics and machine learning Read More
iMedia Brands, Inc. announces today that its wholly-owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with Read More
Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
Advertising Week Asia returns 31 May-June 2 to Tokyo Midtown in a modern, hybrid format to bring together the cross-section of the world’s greatest minds from brands, technology, business, media and creative agencies. As we gather together both in person and virtually, we recognize the enormous shift that has taken place Read More
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