Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced for the ninth consecutive year it has received a leading spot on mThink’s Top 20 CPA Networks List. Read MoreRead More
U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Read MoreRead More
If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. But, if there’s anything we’ve learned that we can take into the new year, Read More
Breville has launched its first global brand campaign in a shift of the brand’s marketing strategy. Read MoreRead More
The Banning Surveillance Advertising Act (BSAA) was introduced in the House on Tuesday by Representatives Anna Eshow (D-CA), Jan Schakowsky (D-CA) and Senator Cory Booker (DN.J.). The bill will no longer allow advertisers to target ads to consumers based on personal information. Read MoreRead More
An explosive lawsuit has revealed that Mark Zuckerberg and Google CEO Sundar Pichai struck a secret deal in 2018 where they would carve up the digital advertising between the two empires. Read MoreRead More
MarinOne’s powerful optimization tools deliver performance for LinkedIn advertisers. Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has added the ability to manage LinkedIn Marketing Solutions campaigns to its flagship MarinOne platform. Read MoreRead More
Unbounce, the leading conversion intelligence platform, today announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. Read MoreRead More
Constant Contact, a digital marketing platform trusted by millions of small businesses, today announced it has signed a definitive agreement to acquire Vision6. The transaction is expected to close in the first quarter of 2022, subject to the satisfaction of customary closing conditions and regulatory approvals. Terms of the transaction were Read More
Sinuate Media, a full-service marketing technology firm headquartered in Mesilla, New Mexico, announced today the launch of Approach Positive, an online platform that makes digital marketing accessible for small businesses. With the U.S. Census Bureau projecting 17 million new businesses to start in 2022, Approach Positive aims to reduce the strain Read More
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