Marketing is a vital task in the business context, as the successful advertising endeavor drives inbound leads and engages more customers. Marketing has deep roots in industries that encompass several activities of promoting the services or selling the products of a business. These traditional marketing processes have been revamped and Read More
SERVPRO, the nation’s leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new “There’s a PRO for That” campaign, which is scheduled to launch on November 1, showcases SERVPRO’s Read More
Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates. These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers Read More
CreativeX, a technology company that powers creative decision-making for many of the world’s leading brands, announced today a partnership with Vidsy, a technology platform that links brands with content creators to produce original mobile video ads. The collaboration will help brands ensure every Vidsy video ad meets established quality Read More
PhotoShelter for Brands and Slate announced a new integration that allows brands to create custom-branded social media posts effortlessly between the two software platforms. The Slate platform streamlines content creation for social media by giving brands powerful tools to edit, design, and post for any platform using only pre-approved, on-brand Read More
Mediaocean, the mission-critical platform for omnichannel advertising, today announced that it has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Ad Tech” (October 2021) . This is the second time that Mediaocean has been named in the Ad Tech report, having been named a Visionary in 2020. The research Read More
Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual Read More
Predicting customer behavior is quite challenging. However, knowledge of a customer at an individual level offers enormous benefits. A company with such knowledge can provide better customer experience and retention, targeted marketing, increase sales, and proactive care. But many existing customer models are very macro in nature and fail to Read More
Integral Ad Science , a global leader in digital media quality, today announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates Read More
CLM is a full-service marketing, advertising, and media firm located in Boise, Idaho. At CLM, we do it all for our clients. We specialize in solving marketing problems and generating workable solutions. We’re not right-brained or left-brained—we’re whole brain, balancing smart, eye-catching creative with well-conceived strategy based Read More
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