Tags : Advertising

POP

We are POP. Digitally centered and design obsessed, we transform insights into ideas to deliver results-oriented campaigns and robust, flexible technology platforms. Applying a customer-first, data-informed approach helps us form meaningful partnerships with vibrant brands of all sizes, from all places. www.wearepop.comRead More

SAP onboards We-Storytellers as its digital marketing service bureau partner

We-Storytellers announced today that they have now been accredited as SAP Digital Marketing Service Bureau partners for “their extraordinary digital demand generation excellence.” As a result of this recognition, We-Storytellers is certified to deliver marketing services to SAP’s partner organizations. As DMSB certified agency, We-Storytellers is well positioned to Read More

Twitter is selling MoPub to AppLovin for $1.05 billion

Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin. Twitter paid around $350 million for MoPub back in 2013 and will sell the company for $1.05 billion in cash. MoPub helped Twitter bring in around $188 [&Read More

How to Improve Conversion Rates With Landing Page Optimization?

Designing a landing page with a high conversion rate is quite difficult; however, it’s not impossible. A landing page is not like other web pages, here, we must persuade visitors to take a specific action. The objective of a landing page is to convert the visitors into leads or Read More

Why Content Marketing and SEO Go Hand In Hand

SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will Read More