Tags : Advertising

Uniform Launches the World’s First Composable Digital Experience Platform

Uniform announced the availability of the world’s first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Read MoreRead More

Kantar Brings AI-based Creative Testing to Digital Video Advertising

Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a Read More

Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement

Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms of the agreement, Imaginuity will be exclusively utilizing Comscore’s local market television insights in markets across Read More

CivicScience Unveils New Ad Platform Name and Branding

Today, consumer intelligence company CivicScience formally announced the founding of Rulo, a new media and advertising company aimed at revolutionizing digital marketing in a privacy-centric future. The venture is backed by strategic investors including Jeff Wilke, former CEO of Worldwide Consumer at Amazon, Thomas Tull, founder of Legendary Entertainment, and Read More

Are Google Reviews Really That Important for SEO?

If you’ve come into contact with any digital agency that does SEO, you’ve probably been endlessly reminded to get MORE Google Reviews for your business. While on the one hand, it may seem obvious why you’d want as many positive reviews for your business as possible from Read More

Coinpresso Launches to Provide Digital Marketing to Crypto

Coinpresso, a Crypto Advertising Agency built for performance and results – has launched in a bid to address the deficit in Digital Marketing expertise within the crypto space. Although the company has already had significant success with existing clients, Coinpresso’s website and proposition has now gone live to new clients Read More

Incubeta Achieves Google Full-Stack Certification

Leading digital marketing group Incubeta today announces they have achieved Google full-stack certification. The recent enhancement to their status comes as a result of Incubeta securing a Google Analytics partner and reseller certification; now highly coveted and infrequently awarded due to the decidedly competitive and saturated partner ecosystem, and resultant Read More

Zib Digital Explains How SEO Can Help a Business Succeed

According to the leading digital marketing agency in Auckland, Zib Digital, implementing SEO best practices helps to ensure web content is seen by as many potential customers as possible. While the top organic search results receive the majority of clicks, it is nearly impossible to earn a top spot without Read More