Tags : Advertising

CloudControlMedia Launches New Performance Marketing Platform

Cloud Control Media, a subsidiary of QuinStreet, Inc. (Nasdaq: QNST) announces the release of CloudControlMedia Platform 3.0 (CCMP). CCMP boosts media performance and increases profits for organizations using the platform across digital marketing channels. The platform allows businesses to manage multiple marketing and media channels from a single, customized, cloud-based solution. Read More

Znode Announces the Publication of “The Ultimate B2B Ecommerce Guide”

​​Znode, the leading enterprise B2B ecommerce platform, is pleased to announce the launch of a new ecommerce guide, The Ultimate B2B Ecommerce Guide. The comprehensive piece fills the gaps left by existing ecommerce literature and explores topics ranging from foundational to complex. The educational guide was created to Read More

Measured Facebook Solution Reveals Media Incrementality While Platform Attribution Is Hindered by Apple

As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world. Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related Read More

POP

We are POP. Digitally centered and design obsessed, we transform insights into ideas to deliver results-oriented campaigns and robust, flexible technology platforms. Applying a customer-first, data-informed approach helps us form meaningful partnerships with vibrant brands of all sizes, from all places. www.wearepop.comRead More

SAP onboards We-Storytellers as its digital marketing service bureau partner

We-Storytellers announced today that they have now been accredited as SAP Digital Marketing Service Bureau partners for “their extraordinary digital demand generation excellence.” As a result of this recognition, We-Storytellers is certified to deliver marketing services to SAP’s partner organizations. As DMSB certified agency, We-Storytellers is well positioned to Read More

Twitter is selling MoPub to AppLovin for $1.05 billion

Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin. Twitter paid around $350 million for MoPub back in 2013 and will sell the company for $1.05 billion in cash. MoPub helped Twitter bring in around $188 [&Read More