Tags : Advertising

URLgenius Sets New Standards in Seamless App-to-App Engagement, Record Growth, & Next-Gen Innovations

URLgenius, the leading app-linking platform, delivered a landmark year of growth and innovation. In 2024, URLgenius: Generated over $5 billion in social commerce revenue a 53% increase YoY Groundbreaking features like Multi-link Composer, Instant App Linking, and Trending Links drove rapid innovation. The platform delivered exceptional speed to value, with client-created links skyrocketing Read More

Tofu Raises $12M Series A to Consolidate Martech for Enterprise GTM Teams

Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, alongside a notable Read More

Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation

Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More

Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers

Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden Read More

Doceree launches the first-ever unified admanager, built exclusively for healthcare publishers

Doceree, the world’s first global network of physician-only platforms for programmatic messaging, today announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively for healthcare publishers to improve HCP engagement, maximize monetization and improve return on ad spend (ROAS). Leveraging the proprietary technology ESPIYAN™, admanager, powered Read More

LeadsCon 2025

The world’s largest conference and exposition on lead-generation attended by thousands of Fortune 1000 marketers, lead-buyers, procurement teams, agencies and affiliates. Three days of networking, meetings and content featuring lead gen experts. April 7 – 9, 2025 | MGM Grand, Las Vegas Read MoreRead More

NoviSign and BrightSign Announce Partnership to Expand Digital Signage Capabilities

NoviSign, a global leader in cloud-based digital signage software, is proud to announce its new partnership with BrightSign, the global market leader in digital signage media players. This partnership enhances the flexibility and scalability of NoviSign’s solutions, allowing businesses to combine the industry-leading software from NoviSign with the proven Read More