Designing a landing page with a high conversion rate is quite difficult; however, it’s not impossible. A landing page is not like other web pages, here, we must persuade visitors to take a specific action. The objective of a landing page is to convert the visitors into leads or Read More
Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The features come as social media rivals including Facebook, TikTok and Snap compete for the lucrative e-commerce market Read More
E-Web Marketing, a digital marketing agency based in Sydney, is appealing to businesses to take advantage of the salient features of both PPC and social media advertising to boost sales. CEO Sam Shetty talks about its integrated Google Ads and social media marketing strategy by saying, “E-Web Marketing is offering Read More
SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will Read More
Uniform announced the availability of the world’s first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Read MoreRead More
Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a Read More
There will come a time when Google Analytics 4 will become the only option for businesses to use, which is why it will be important to know how to set it up properly. What’s different from previous GA models? GA4 allows you to create properties with up to 50 data streams Read More
Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms of the agreement, Imaginuity will be exclusively utilizing Comscore’s local market television insights in markets across Read More
Today, consumer intelligence company CivicScience formally announced the founding of Rulo, a new media and advertising company aimed at revolutionizing digital marketing in a privacy-centric future. The venture is backed by strategic investors including Jeff Wilke, former CEO of Worldwide Consumer at Amazon, Thomas Tull, founder of Legendary Entertainment, and Read More
If you’ve come into contact with any digital agency that does SEO, you’ve probably been endlessly reminded to get MORE Google Reviews for your business. While on the one hand, it may seem obvious why you’d want as many positive reviews for your business as possible from Read More
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