Tags : Advertising

Simpli.fi Partners With Audigent on Unique Curated Marketplace, Featuring 500+ Exclusive PMP Deals

July 25, 2023

Simpli.fi, the successful advertising platform for agencies, brands and media companies, and Audigent, the leading data identity, management and activation platform, have announced publicly available private market management (PMP) capabilities using Audigent’s new SimplePMP toolkit. This includes a curated marketplace with over 500 unique contextual offers exclusive to the Read More

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention

July 24, 2023

Attention measurement and optimization provider Playground xyz Attention Intelligence Platform (AIP) announced its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their YouTube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention Read More

iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences

July 21, 2023

iHeartMedia, the world’s leading podcast publisher according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s industry-leading distribution infrastructure and capabilities, as well as LinkedIn’s global community of over 930 million members, to introduce new services to the Read More

IPG Mediabrands Launches Unified Retail Media Solution

July 19, 2023

IPG Mediabrands, the media holding company within the Interpublic Group of Companies announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels. According to Read More

Sendlane Launches Reviews as Continuation of it’s Unified Email & SMS Platform

July 18, 2023

Sendlane announces the launch of Sendlane Reviews, a fully integrated review product available to all Sendlane customers at no additional cost. This new release is the latest addition to the company’s unified email, SMS, and marketing automation capabilities. Sendlane’s free assessment tool provides a simple and effective solution Read More

SpotMe named a Market Leader by Research in Action in the Marketing Event Management Matrix 2023

July 18, 2023

SpotMe, the enterprise event platform and mobile event app that audiences love, is delighted to announce that it has been named a Market Leader by Research In Action in the Vendor Selection Matrix™ Report – Marketing Event Management: The Top Global Vendors 2023. “To be recognized as a Market Leader by Research Read More

Blubrry Podcasting Announces Groundbreaking Podcast Statistics PWA for Seamless Mobile Access to Analytics

July 14, 2023

Blubrry Podcasting, the leading podcast hosting provider, has announced the launch of Blubrry Podcast Statistics PWA, a revolutionary progressive web application designed to provide podcasters with seamless access to their program statistics from mobile or computer. This one-of-a-kind tool allows podcasters to stay connected to their podcast performance, access in-depth Read More

Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue

July 13, 2023

CreatorIQ, the end-to-end creator marketing platform that powers the efforts of over 1,000 brands and agencies, today announced the results of its “Unleashing the Power of Creators” report, demonstrating increased investment and ROI on influencer marketing. showed that there is a direct correlation between Brands with the most sophisticated influencer marketing Read More

ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals

July 11, 2023

ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More

D-ID Introduces Emotions For Digital Humans With Release Of Next-Generation Text-To-Video Self-Service Studio

July 6, 2023

D-ID, a global pioneer in generative AI and creative media, has unveiled substantial updates to the Creative RealityTM Studio, including a redesigned user interface and the ability to give avatars and virtual persons facial emotions. In a separate announcement, D-ID said that its chat.d-id platform would soon receive an Read More

Tags : Advertising

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