Omnicom Media Group, the media services division of Omnicom Group Inc. announced a partnership with Criteo, the global commercial communications company with the world’s largest set of commercial signals, which will take commercial media to the next level by enabling highly accurate, targeted spend in real time across all Read More
Mediaocean, the essential platform for omnichannel advertising, announced a deeper connection with Google to enable in Flashtalking Social Ads Manager (formerly known as 4C’s Scope) along with Facebook, Instagram, LinkedIn , Pinterest, Snap, Twitter and TikTok. With Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI Read More
Skai, a leading omnichannel marketing platform, has announced that it has won the “Best AI-Based Advertising Solution” award in the sixth annual AI Breakthrough Awards program by AI Breakthrough, A leading market intelligence organization that awards the best companies, technologies and products in today’s global artificial intelligence (AI) market. Read More
Bloomreach, the World’s #1 Commerce Experience Cloud, and Shopware, a comprehensive omnichannel digital commerce platform for e-commerce businesses, today announced that they have partnered to help businesses industry unlocks new developments in their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to further enhance their Read More
DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising Read More
Yahoo Advertising has announced the launch of Yahoo Backstage, a new offering that will give Yahoo DSP advertisers direct access to publishers’ premium inventory. In addition to properties owned and operated by Yahoo, more than 100 publishers have subscribed to Yahoo Backstage, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Read More
Adobe reported financial results for its second quarter fiscal year 2023 ended June 2, 2023. “Adobe achieved record Q2 revenue demonstrating strong demand across Creative Cloud, Document Cloud and Experience Cloud,” “Adobe’s ground-breaking innovation positions us to lead the new era of generative AI given our rich datasets, foundation models and ubiquitous Read More
TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for Read More
Intuit Mailchimp, the world leader in email marketing and automation*, has announced the launch of more than 150 new and updated features on its platform to help marketers spend less time in creating emails, emails and reports, to speed up their e-commerce development and to make it more convenient. donate. Some Read More
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across Streaming TV and the Triopoly of Google, Meta and Amazon. Offering unprecedented transparency and control over the ad decisioning process Read More
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