Tags : #ai

The Importance Of Using Conversational AI In Marketing

Conversational AI-powered chatbots help businesses scale their social media efforts of the organizations by answering customer queries, delivering personalized content, and automating customer outreach. A business’s relationships with its clients on a personal level are crucial. The effectiveness of these discussions or interactions influences how the client views the Read More

Algolia’s New AI-Powered Merchandising Suite Empowers Retailers To Automate Merchandising during Peak Periods and Flash Sales

Algolia, the leading API-First Platform for Search & Discovery, today unveiled a new Merchandising Suite that will transform the way merchandisers can design and execute differentiated merchandising based on real-time signals, product availability, and promotional strategy. This suite provides significant time and costs savings as well as massive scalability, especially Read More

How AI Drives Marketing Success

Artificial intelligence is an advertiser’s best friend. Why? AI offers media buying efficiency, opportunity to test and learn, and automated optimizations. Learn the various applications and benefits of artificial intelligence for advertising with Coegi’s Director of Data & Technology, Jake Amann. Also learn what mistakes to avoid and Read More

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

Hightower, one of the nation’s largest registered investment advisors (RIAs), today announced that it has partnered with TIFIN Clout, part of TIFIN Wealth, to serve as its personalized digital marketing platform, which will allow Hightower advisors to drive more leads and referrals, accelerate conversions and build trust with both Read More

SMG Launches Dynamic Assistance Capability to Help Brands Improve the Digital Experience and Increase Conversion Rates

Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 brands, has enhanced its digital experience offering with a dynamic assistance capability that leverages initial integrations with personalization solution provider Conversity and conversational AI technology provider Creative Virtual. The industry-first capability helps brands identify and Read More

Web Summit

In 2021, 42 000 attendees from 128 countries learned how to do social media marketing right, how AI is changing fashion and entertainment, how to make chatbots better, and so much more. In this marketing event, you learn a lot about innovations and new approaches in running businesses and in marketing. However, networking opportunities, Read More

Data-Driven Marketing with a Human Touch

Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that Read More