During the previous decade, emails evolved into much more than just text communications. It is safe to say that Email has unquestionably changed the way we communicate. Email marketing has made it easier for marketers to reach out to potential customers on a large scale. We now pay attention to Read More
Conversational AI-powered chatbots help businesses scale their social media efforts of the organizations by answering customer queries, delivering personalized content, and automating customer outreach. A business’s relationships with its clients on a personal level are crucial. The effectiveness of these discussions or interactions influences how the client views the Read More
Intellimize, marketing’s most intelligent website conversion, and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams. As marketers are squeezed to deliver more performance, we’ve made it easier for them to do more with less. Our latest enhancements Read More
Algolia, the leading API-First Platform for Search & Discovery, today unveiled a new Merchandising Suite that will transform the way merchandisers can design and execute differentiated merchandising based on real-time signals, product availability, and promotional strategy. This suite provides significant time and costs savings as well as massive scalability, especially Read More
Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few Read More
Artificial intelligence is an advertiser’s best friend. Why? AI offers media buying efficiency, opportunity to test and learn, and automated optimizations. Learn the various applications and benefits of artificial intelligence for advertising with Coegi’s Director of Data & Technology, Jake Amann. Also learn what mistakes to avoid and Read More
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces manual labor of subject line creation for marketers. Smart Subject, along with a series of other Read More
Hightower, one of the nation’s largest registered investment advisors (RIAs), today announced that it has partnered with TIFIN Clout, part of TIFIN Wealth, to serve as its personalized digital marketing platform, which will allow Hightower advisors to drive more leads and referrals, accelerate conversions and build trust with both Read More
Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 brands, has enhanced its digital experience offering with a dynamic assistance capability that leverages initial integrations with personalization solution provider Conversity and conversational AI technology provider Creative Virtual. The industry-first capability helps brands identify and Read More
In 2021, 42 000 attendees from 128 countries learned how to do social media marketing right, how AI is changing fashion and entertainment, how to make chatbots better, and so much more. In this marketing event, you learn a lot about innovations and new approaches in running businesses and in marketing. However, networking opportunities, Read More
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