Today, Yahoo launched a new and improved Mail app that offers an inbox experience designed to save time, and money and improve productivity. The redesigned app easily manages digital receipts, gift cards, subscriptions, and package tracking, allowing users to find what they need even faster. With new organizational features that Read More
ironSource, a leading business platform for the App Economy, today announced a major update to its ROAS (Return On Ad Spend) Optimizer. ironSource is the first company to provide an area on its platform fully dedicated to ROAS optimization data – providing app marketers with a trend visualization and daily breakdown Read More
Retargeting is an essential part of any mobile marketing plan in 2022, particularly in a highly competitive market where everyone is vying for the attention of users. Making the most of a current user base and improving return on UA efforts are both possible with a sound retargeting strategy and monitoring Read More
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