Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Eventify, a leading all-in-one event marketing software platform, has officially launched its new comprehensive marketing suite tailored specifically for B2B event managers. Designed to meet the demands of a rapidly expanding event management industry that is expected to reach a market value of approximately $34.7 billion by 2029, this robust platform Read More
TI Marketing Solutions, the B2B performance marketing agency developed under TechInformed, has unveiled its newly redesigned website, offering a refreshed and more intuitive view into its wide array of demand generation and content marketing services. The launch of this upgraded digital platform—marketing.techinformed.com—marks a significant evolution Read More
Prescient AI has unveiled a groundbreaking forecasting and optimization model designed to replace outdated marketing measurement systems that struggle to meet the demands of today’s fast-paced, high-stakes environments. This proprietary model, which offers forecasting and measuring capabilities much beyond what is currently available in media analytics platforms, ushers in Read More
Cobalt Keys LLC is a dynamic marketing firm dedicated to amplifying the digital presence of professional corporations. With a strong focus on strategic innovation, the company utilizes advanced AI solutions and email marketing to analyze online visibility and strengthen client engagement. Their expertise lies in creating personalized marketing plans designed Read More
SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission-driven campaigns as part of Purpose, Produced–a groundbreaking initiative designed to amplify the powerful stories of grassroots organizations. Hundreds of deserving nonprofits applied for this once-in-a-lifetime opportunity. Five were selected Read More
Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone. This recognition reflects Code and Theory’s unmatched ability to deliver technology-first, transformative solutions that meet the demands of Read More
Thanks, the ad network turning post purchase monetization into moments of joy, today announced its expansion into the UK, launching with eBay UK as its marquee publisher partner. Thanks serves native, non-disruptive ad placements at checkout across both desktop and mobile, giving advertisers exclusive access to high-intent moments when shoppers Read More
PathFactory, a B2B Content Intelligence and personalization platform, and Salesloft, the leading Revenue Orchestration Platform, today announced a new strategic integration that will help B2B sales teams leverage content engagement data to deliver more personalized and effective buyer experiences. The integration enables joint customers to incorporate content engagement Read More
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