PathFactory, a B2B Content Intelligence and personalization platform, and Salesloft, the leading Revenue Orchestration Platform, today announced a new strategic integration that will help B2B sales teams leverage content engagement data to deliver more personalized and effective buyer experiences. The integration enables joint customers to incorporate content engagement Read More
Amplitude the leading digital analytics platform, announced today that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). This will expand opportunities to jointly build solutions that help organizations improve customer experiences from optimizing digital shopping journeys, to improving user onboarding and boosting viewer engagement. Read More
Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments in the data marketplaces of popular DSPs, including The Trade Desk and Yahoo. Programmatic advertisers and agency traders can now seamlessly activate digital advertising campaigns against Read More
Baymon Inc. has released today the beta version of the ad strategy AI marketing platform “simon”. The platform features an AI agent designed to transform traditional marketing operations, starting with media planning and selection – one of the most critical steps in any ad campaign. The beta version includes the following Read More
BlueConic, the leader in customer data and intelligence solutions, today announced the launch of the industry’s first Customer Growth Engine (CGE), a bold evolution beyond traditional Customer Data Platforms (CDPs). The BlueConic CGE is designed to turn customer data into revenue-generating strategies, helping brands fuel growth, increase retention, and Read More
MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution Read More
MidOcean Partners (“MidOcean”), a premier New York-based alternative asset manager specializing in middle-market private equity, alternative credit investments and structured equity, announced today the acquisition of GSTV (the “Company”), the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, from Rockbridge Read More
Adx. Inc. (“Adx”) and Collabra Technology, Inc. (“Collabra”), with lead investor group Doxxa, announced today that they’ve signed a definitive agreement for Adx to acquire all Collabra assets and liabilities, marking a significant milestone for both companies and the broader AdTech industry. This strategic move reinforces Adx’s commitment Read More
Publishers Clearing House today announced that it has filed a voluntary petition for chapter 11 relief in the United States Bankruptcy Court for the Southern District of New York to reorganize the Company’s capital structure and improve its long-term growth trajectory. Specifically, the Company will utilize the financial restructuring process Read More
HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More
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