To produce as many B2B leads as possible is the goal of all B2B marketers. This is due to the fact that the more leads you produce, the better your chances are of turning them into paying customers. However, most marketers simply lose focus once they start receiving Read More
Every sale starts with a potential client, and every potential client starts as a lead. But B2B leads won’t progress through your sales funnel if you aren’t targeting the right prospects. The Content Marketing Institute has found that 85% of marketers say quality lead generation is their most Read More
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