Conversica, Inc., the leader in Conversational AI solutions for enterprise revenue teams, was named ‘A Strong Performer’ and cited as the best fit for aligned B2B sales and marketing teams as stated in The Forrester New Wave™: Conversation Automation Solutions, Q3 2022. According to Forrester’s New Wave report, Conversica Read More
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements – including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting Read More
To produce as many B2B leads as possible is the goal of all B2B marketers. This is due to the fact that the more leads you produce, the better your chances are of turning them into paying customers. However, most marketers simply lose focus once they start receiving Read More
The Pedowitz Group LLC, a leading digital consulting firm, today announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. Founded in 2006, BizMark is a three-time winner of the Association of National Advertisers’ Small B2B Agency of Read More
Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced it has won gold for B2B Marketing’s Martech Vendor of the Year. The Martech Vendor of the Year category awards the martech vendors with solutions that enable B2B marketing activity. B2B buyers have changed. Read More
B2B marketing has changed drastically during the last five to ten years. To bring in new clients for our company, marketers have shifted their attention away from sales and cold calling and toward digital content marketing strategies and SEO techniques. Every B2B strategy is today driven by content Read More
Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2Read More
Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, Read More
The brand has never been a hotter topic in B2B than it is in 2022 This resurgence in brand focus has been driven by three profound shifts. In the post-Covid, high-churn recruitment market Brand is an organization’s number one weapon in the battle to win. B2B buying has Read More
We’re sure you’ve all heard the term “How to succeed in business without really trying.” Spoiler alert: There’s no real way to do that. At least legally. So how about instead we tell you how to succeed in B2B sales by trying and doing so. Sound Read More
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