Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements – including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting Read More
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA, and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment Read More
Why the real challenge is not the selling, but the buying. And what marketing can do. Traditional B2B technology marketing makes it harder to sell and buy. Best-in-class organizations acknowledge the shift to digital in their GoToMarket. In the future, suppliers will face a desire for a “Rep-free” buying Read More
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing. Using the ANA Growth Agenda as a guide, this Read More
B2B Marketing Automation Tools To Create Meaningful Connections, Generate More Pipeline. Salesforce Helps You Increase Leads, Boost Sales And Transform Your Business. Generate Better Sales. Drive Revenue Growth. Close More Deals. Build Customer Journeys.Read More
ActionIQ, the leading Enterprise Customer Data Platform (CDP), today made available the CX IQ Scorecard for the B2B Technology industry. The CX IQ Scorecard is a self-service tool solution that allows B2B Brands to benchmark their Customer Experience performance against their industry peers and customer preferences. The industry-first Read More
B2B Online officially returned to Chicago in April 2022! It had been over 2 years since we gathered the industry and it was fantastic seeing everybody back in person again. 500+ B2B Leaders, 60 unique sessions, and 2 action-packed days later – we’re already thinking of seeing leading manufacturers and distributors again next Read More
B2B technology marketing has undergone tremendous change in the past few years. A shrinking sales force, the rise of remote work, and new buyer behaviour have turned up the pressure on internal brand assets to deliver the goods. Where previously companies relied on one-to-one, personalised consultations with sales agents Read More
Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that sales and Read More
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