Tags : B2B

Maximize Email Engagement and Personalization with Data & AI

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto Read More

3 growth paths in 2023 with Google Ads

With Google’s ongoing algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly being disrupted. Add a layer of economic uncertainty to the chart; Now income is at the top of everyone’s priority list. Now is Read More

Talk Shop Starts 2023 Strong, Acquires Jam PR

Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More

Videos in B2B Sales Outperform Other Content Formats

B2B sales have changed. Today’s customers can discover many ways about new products or services and their details without ever meeting a sales representative. It also becomes difficult for a company to differentiate its products or services or stand out. In addition, the attention span of potential customers Read More

Maximize Email Engagement and Personalization with Data & AI

Tue, Jan 31, 2023, · 11:30 PM  |  IST (GMT +5:30) A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar [&Read More

Analyze Social Media & Consumer Behavior for the Greater Good

Wed, Jan 18, 2023, · 11:30 PM |  IST (GMT +5:30) When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Learn how Purdue University’s Center for Read More

Samba TV and MiQ Reach Multi-year Commercial Agreement

Samba TV, the leading TV technology provider for audience data and full-screen measurement, and MiQ, the world’s leading programmatic media partner, have announced a multi-year business partnership. years to support MiQ’s cutting-edge TV solutions with Samba TV measurement capabilities and data market-leading TVs. Following the conclusion of a Read More