Tags : B2B

From Vision to Value: 7 Skills of CDP Powered Marketing

May 3, 2022

Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, Read More

Like Tetris™ for B2B: How to Win in the Building Demand Game

The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More

2022 Masters of B2B Marketing Conference presented by LinkedIn (Hybrid)

The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing. Using the ANA Growth Agenda as a guide, this Read More

B2B Video Marketing Tactics to Maximize Your Spend

April 28, 2022

Looking to improve your B2B video marketing techniques? As video continues to gain popularity on social media and other channels, more businesses are jumping on the bandwagon and creating more video content. In this video, we’ll go over four expert tactics for better B2B video marketing.Read More

Introduction to B2B Marketing & Pardot

April 26, 2022

B2B Marketing Automation Tools To Create Meaningful Connections, Generate More Pipeline. Salesforce Helps You Increase Leads, Boost Sales And Transform Your Business. Generate Better Sales. Drive Revenue Growth. Close More Deals. Build Customer Journeys.Read More

The Neuroscience of Digital Content

Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to Read More

Becoming the Best Advertising Sales Team: Sweden’s NTM Shares Their Strategy

How NTM Media Group in Sweden has built a future-proof sales organization is the focus of an INMA Advertising Initiative Meet-Up featuring Annie Lidesjo, head of operations and people at NTM. Local media, in recent years, has been on a tough development road regarding its advertising business due to a Read More

International Pricing Strategy 101: Best practices and success factors

In an everchanging global market where business leaders and consumers can evaluate pricing in real time online there is a growing need for B2B/B2C companies to carefully consider all steps of a global expansion strategy. Just like mergers and acquisitions, most international expansion strategies can fail if Read More

Conversion Rate Optimization – Best practices for B2B & B2C

Do you have an e-commerce website where users struggle to complete transactions? Are you a B2B business wanting to understand how your website can better support your sales cycle? Join us for our May webinar to learn more about conversion rate optimization and best practices for both B2B Read More

Why modern B2B Lead Generation strategies fail to convert customers

April 21, 2022

In this video, you’ll learn why modern B2B lead generation strategies fail to actually convert customers, have low close-wins rates, cause problems with your sales team and waste significant marketing dollars. I also discuss if lead generation is even needed with B2B buyers today.Read More

Tags : B2B

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