Tags : B2B

Basis Technologies Streamlines Programmatic Guaranteed Ad Buying with Connection to Vendor Directory and Negotiations Module

January 25, 2023

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, announced the availability of a guaranteed planned purchase. The program is integrated with the vendor directory and communication module. The Basis platform combines the execution of guaranteed programmatic campaigns with global media planning, Read More

Los Angeles eCommerce Summit

February 1, 2023 Los Angeles eCommerce Summit is a boutique style of the live event. It is a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers. Our program is designed for high-impact impressions, sharing ideas, education and networking. The day consists of panel discussions, presentations, Read More

Litmus Unveils New Commitment to Email Marketers Everywhere

January 24, 2023

Litmus, the leader in email marketing, unveils its new brand message and promise to email marketers worldwide: “Earn Every Volume™”. In a world where so many messages don’t arrive as expected, someone has to find a way to make sure those messages arrive and arrive completely intact. That’s Read More

2023: 3 content marketing trends

January 20, 2023

There has never been a more exciting and rapidly changing time to be a marketer. We are honored to work across multiple content verticals. We also have a unique perspective on marketing in industries ranging from technology, gardening, self-improvement, and more. While each company’s approach should be unique, it Read More

Sprout Social Acquires Repustate

January 20, 2023

Sprout Social, Inc., a leading provider of social media management software, has announced the acquisition of Reputate, an innovative sentiment analysis and natural language processing company. With this acquisition, Sprout will power, reach, and automate social media listening, messaging, and customer service capabilities with sentiment analysis, natural language processing (NLP) Read More

boAt made a profit of 68.7 crore in fiscal year 2022

January 20, 2023

BoAt, the fastest-growing audio and wearables brand in India, made a profit of Rs 68.7 cores in the fiscal year 2022. Boat success story Aman Gupta and Sameer Mehta, the founders of boAt, founded the company in 2014 with a vision to bring the most stylish, durable and affordable audio products to the Read More

IDC’s Adaptive Customer Engagement Model Replaces the Marketing-Sales “Funnel”

January 19, 2023

International Data Corporation (IDC) has charted the significant changes in the B2B buyer’s journey over the past decade. Buyers fully engage with multiple digital channels and sources of information with the expectation of a more intimate B2C experience. Meanwhile, B2B marketers face increasing complexity as the Read More

Netflix Taps Nielsen for Global Audience Insights

January 19, 2023

Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and online object data in the United States, Mexico, and Poland. In the US, Netflix will subscribe to Nielsen’s national television measurement data and streaming platform ratings. In Mexico and Poland, Read More

Maximize Email Engagement and Personalization with Data & AI

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto Read More

3 growth paths in 2023 with Google Ads

January 18, 2023

With Google’s ongoing algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly being disrupted. Add a layer of economic uncertainty to the chart; Now income is at the top of everyone’s priority list. Now is Read More

Tags : B2B

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