In this video you’ll learn why your B2B paid social ads suck and how to fix them. I explore the importance of intent both from our audiences and the social channels. See what to stop doing and what to start doing to increase the effectiveness of your paid Read More
Lucidworks AI-driven B2B ecommerce solutions can enable a deeper understanding of buyers intent and improve the purchasing experience.Read More
Digital marketing uses computers, smartphones, and other digital devices to promote goods and services. As an example, internet marketing seldom requires significant financial investments. Conventional marketing tactics, such as print publications, radios and television, need substantial financial assets to implement a marketing campaign. However, social media platforms such as Facebook Read More
Marketing inherently is a field that’s in constant flux. There are new technologies, platforms, and strategies emerging all the time – and it can be tough to keep up with what’s hot right now, what to try, where to focus both your monetary and cognitive budgets, and so on. Read More
The 2022 B2B Marketing Exchange (#B2BMX) is just days away, and we already know it will be one for the books. After all, it’s poised to bring more than 800 practitioners to Scottsdale to soak up the latest knowledge, trends and Arizona sun. And it doesn’t hurt that Read More
Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it’s about more than just fine-tuning the engine, it’s about powering your growth and accelerating your Read More
Join us on April 21 for the second edition of the Hexnode Partner Summit (HPS), where the partner community comes together to share experiences and grow together. If you’ve been a partner long enough, then you know that HPS is not about the product but about the people. HPS, among Read More
Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More
Whether you’ve been tasked with crafting a Google AdWords campaign for your B2B client, or you’re looking into building out Facebook Ads to draw in new customers for a recently signed account, there’s a lot that goes into building a successful digital advertising campaign.Read More
Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Jerome Langford, midweight copywriter at Admind, considers the trends and the challenges and concludes that there’s still opportunity to be found in video marketing Read More
© 2023, The Martech.info . All rights reserved