Adx. Inc. (“Adx”) and Collabra Technology, Inc. (“Collabra”), with lead investor group Doxxa, announced today that they’ve signed a definitive agreement for Adx to acquire all Collabra assets and liabilities, marking a significant milestone for both companies and the broader AdTech industry. This strategic move reinforces Adx’s commitment Read More
Publishers Clearing House today announced that it has filed a voluntary petition for chapter 11 relief in the United States Bankruptcy Court for the Southern District of New York to reorganize the Company’s capital structure and improve its long-term growth trajectory. Specifically, the Company will utilize the financial restructuring process Read More
HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and Read More
LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network’s expansive and multicultural audiences to LiveRamp’s data collaboration network. The expansion builds on LiveRamp’s work with Western Union to provide deterministic identity and power better experiences for Read More
Brunner, a leading independent, integrated marketing agency, announced today its acquisition of Rakuten Advertising’s Performance Solutions group, which includes its paid search and programmatic planning and buying teams. This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities Read More
Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands. This innovative platform provides advertisers with seamless access Read More
Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More
The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget Read More
The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget Read More
Inuvo, Inc provider of the first generative artificial intelligence (AI) media solution designed specifically for brands and agencies, today announced the addition of zip code-level audience insights and targeting capabilities within its IntentKey® technology. This innovation enables advertisers to deliver highly targeted geographic campaigns while gaining unprecedented audience insights, all Read More
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