Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2Read More
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA, and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment Read More
The Drift team has been all-in on podcasts from Day 1. Because when it comes to cornerstone content, it doesn’t get much better than having your in-house subject matter experts behind the mic for an hour or two each week. And then taking what you get from each episode and Read More
Create content that grabs your B2B buyer’s attention and then gives them an incentive to stick around for the whole video.Read More
Customer engagement can now be accessed directly from Hubspot’s platform. CloudShare has integrated its product experience platform with Hubspot. B2B software marketers can now access data on product competency and engagement of their customers and prospects directly from Hubspot’s platform, streamlining operations, improving marketing opportunities, and reducing Read More
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager allows large organizations to manage their LinkedIn activity in one place. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn Pages into one dashboard. Read More
WMF – The greatest Digital Innovation Festival is coming! WMF is an accelerator of culture, training, and innovation for the country and for the international context that has always worked as a tool for society. This year we are building together with you a historic edition: we will be at Rimini Read More
Change: It’s an inevitable part of life and survival hinges on our ability to adapt. Take B2B marketing, for example. Companies have been following a traditional model to attract potential buyers: running various advertising campaigns, focusing on inbound marketing, and deploying large sales organizations to cold-call and book Read More
Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a Read More
Simple Acts of KindnessRead More
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