Tags : B2B

Intent Data vs Account-Based Marketing (ABM): Understanding the Difference

In the world of marketing, two effective strategies have emerged to help companies effectively coordinate their efforts. Intent data and account-based marketing (ABM). Both approaches are aimed at driving business growth, but they work differently and offer unique benefits. Let’s explore the difference between intent data and his ABM. Read More

Lead Generation – A Comprehensive Guide

1. Introduction to Lead Generation Lead generation is about attracting potential customers (leads) to your business and nurture them through the sales funnel to purchase. This includes various marketing tactics and strategies to engage your target audience. 2. Understanding Your Target Audience Before delving into prospecting, it’s important to understand your Read More

Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced Advertising Outcomes for Agencies and Brands

Blockgraph, the technology company powering the future of privacy, data-driven TV advertising, and NBCUniversal have announced a new partnership to power first-party data-enabled TV advertising. media and advertising, entertainment. The new strategic partnership will improve the use of first-party data in marketing campaigns on One Platform to improve outcomes for Read More

Cyntexa Partners with iContact to Revolutionize Email Marketing for Businesses

Cyntexa, a renowned Salesforce consulting firm, is pleased to announce a strategic partnership with iContact, a powerful email marketing platform that is fully integrated with Salesforce. This exciting partnership aims to revolutionize email marketing for businesses, empowering them with cutting-edge tools to improve customer engagement, drive better results. and achieved Read More