Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More
Whether you’ve been tasked with crafting a Google AdWords campaign for your B2B client, or you’re looking into building out Facebook Ads to draw in new customers for a recently signed account, there’s a lot that goes into building a successful digital advertising campaign.Read More
B2B agency The Marketing Practice has acquired Denver-based strategic marketing specialists 90octane. It is TMP’s third acquisition in the last six months, bringing headcount to over 400. 130 of those staffers are now based in the US, signaling TMP’s commitment to growth in that region. Read MoreRead More
Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. Read MoreRead More
Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition Read More
Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Jerome Langford, midweight copywriter at Admind, considers the trends and the challenges and concludes that there’s still opportunity to be found in video marketing Read More
GR0 is honored to announce that it has won the 2022 Gold AVA Digital Award for Best Search Marketing (SEM) Campaign on behalf of its work with DTC clients in 2021. AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and Read More
The Digital Voice signs three new leading adtech clients to their portfolio this quarter. The three new clients selected The Digital Voice as their UK and EMEA PR and Communications agency to provide them with a comprehensive range of communications, marketing and PR services. Read MoreRead More
6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2’s 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. Read MoreRead More
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently Read More
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