It’s no secret that ABM works. When done right, it can generate 200% more revenue for marketing efforts. Chatbots are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out how conversational marketing can increase your pipeline – and your bottom line. B2B organisations, recognizing Read More
Skydeo launches AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. Read More Read More
Email marketing has long been an effective way for B2B marketers to reach customers, but COVID-19 made email marketing critical as other channels are no longer effective. Higher volumes of emails mean greater risks for blacklisting and other pitfalls, especially for the inexperienced as Sky Cassidy, CEO of Mountaintop Read More
MarinOne’s powerful optimization tools deliver performance for LinkedIn advertisers. Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has added the ability to manage LinkedIn Marketing Solutions campaigns to its flagship MarinOne platform. Read MoreRead More
Could you be a #digitalhero? In the season finale of #DecodingDigital, Daniel Saks, Co-CEO of AppDirect, reveals everything we’ve learned about digital heroes. Find out if you’ve got what it takes to be the #digitaltransformation instigator in your organization by listening to the episode nowRead More
WebFindYou experienced tremendous success with its live FREE True Digital Marketing Master Class, which took place in English on Nov. 4 and in Spanish on Nov. 11. Hosted by WebFindYou’s founder and CEO Robert Blankenship, the virtual class taught businesses the exact roadmap to maximizing leads, sales, and conversions by implementing Read More
China’s leading B2B cross-border e-commerce marketplace DHgate and Google recently announced the launch of a joint advertisement solution to make it faster and easier for exporters to market overseas to drive online sales. This solution, which is called Huitou Advertising Platform and also marks first of its kind Read More
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, Read More
B2B Marketplace leaders Amazon and Alibaba are largely dominating global online sales. The big players of successful B2B marketplaces are also inspiring smaller businesses and startups to look at the bigger picture and expand their respective models.Read More
6sense, the market leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability. Read More
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