As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, today announced it has expanded its suite of open-source tools to help companies identify and reach the right audience and improve marketing campaign performance. This latest set of open-source tools – powered Read More
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of Read More
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