Straive, a leader in delivering technology-driven solutions for Content, EdTech, and Data to leading global organizations, has been conferred with two awards at the 13th edition of CMO Asia Awards 2022, held on 17th August 2022 in Singapore. The organization won the Brand Revitalization Award for Excellence in Branding and Marketing and Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that Business Insider has named ActionIQ as one of The Hottest Marketing Tech Companies of 2022. The fourth annual list of executives who are shaping the future of martech includes Leah Pope, the AIQ Chief Marketing Officer. To quote Business Insider, “Read More
In September 2022, the CMO Summit will assemble senior marketing leaders from the world’s largest companies and most exciting startups in San Francisco to share success stories, experiences, and challenges of the role of the CMO. Read More Read More
Adweek’s CMO Summit is back for its West Coast edition! Providing a forum for inspiration, career growth, and connections, CMO Summit West is an invitation-only gathering of CMOs and senior marketing leaders from the brand community. Join us in Los Angeles as we explore the topics most top of Read More
The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending, and strategic priorities. Just as Western markets are released from COVID-19 restrictions, a plethora of geopolitical, cultural, and fiscal challenges emerge. Read MoreRead More
Wondering if SEO is worth your time and money? Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business? A solid understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
De inzet van real-time data gedreven marketing heeft grote impact op organisaties. De impact en invloed van de CMO veranderd daarmee. Dit brengt de nodige uitdagingen met zich mee voor de hedendaagse CMO.Read More
At the conference, the top 5 priorities that CMOs and marketing leaders met included: Reasserting marketing’s digital orchestrator role Preparing for the future of hybrid marketing Integrating budgets, planning, and activation Measuring marketing value shared with stakeholders Rebuilding the marketing and communications engines for flexibility Read MoreRead More
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