Tags : CMO

Chief Marketing Officer Summit

In September 2022, the CMO Summit will assemble senior marketing leaders from the world’s largest companies and most exciting startups in San Francisco to share success stories, experiences, and challenges of the role of the CMO. Read More Read More

CMO Summit West

Adweek’s CMO Summit is back for its West Coast edition! Providing a forum for inspiration, career growth, and connections, CMO Summit West is an invitation-only gathering of CMOs and senior marketing leaders from the brand community. Join us in Los Angeles as we explore the topics most top of Read More

The Gartner CMO Spend Survey 2022: The State of Marketing Budget and Strategy

The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending, and strategic priorities. Just as Western markets are released from COVID-19 restrictions, a plethora of geopolitical, cultural, and fiscal challenges emerge. Read MoreRead More

Demystifying SEO Investments: Expert Advice On What CMOs Can Expect

Wondering if SEO is worth your time and money? Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business? A solid understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in Read More

How the CMOs Role is Changing: Be More Customer-Centric

In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More

Capgemini Invent Talks: Real Time marketing – changing the role of the CMO

April 8, 2022

De inzet van real-time data gedreven marketing heeft grote impact op organisaties. De impact en invloed van de CMO veranderd daarmee. Dit brengt de nodige uitdagingen met zich mee voor de hedendaagse CMO.Read More

The World’s Most Important Gathering of CMOs and Marketing Executives™

At the conference, the top 5 priorities that CMOs and marketing leaders met included: Reasserting marketing’s digital orchestrator role Preparing for the future of hybrid marketing Integrating budgets, planning, and activation Measuring marketing value shared with stakeholders Rebuilding the marketing and communications engines for flexibility Read MoreRead More