Tags : CMO

Chief Marketing Officer Summit

In September 2022, the CMO Summit will assemble senior marketing leaders from the world’s largest companies and most exciting startups in San Francisco to share success stories, experiences, and challenges of the role of the CMO. Read More  Read More

CMO Summit West

Adweek’s CMO Summit is back for its West Coast edition! Providing a forum for inspiration, career growth, and connections, CMO Summit West is an invitation-only gathering of CMOs and senior marketing leaders from the brand community. Join us in Los Angeles as we explore the topics most top of Read More

How the CMOs Role is Changing: Be More Customer-Centric

In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More

The World’s Most Important Gathering of CMOs and Marketing Executives™

At the conference, the top 5 priorities that CMOs and marketing leaders met included: Reasserting marketing’s digital orchestrator role Preparing for the future of hybrid marketing Integrating budgets, planning, and activation Measuring marketing value shared with stakeholders Rebuilding the marketing and communications engines for flexibility Read MoreRead More