AppDirect, the world’s leading B2B subscription commerce platform, announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’Read More
Weave, the all-in-one customer communication and engagement platform for small businesses announced a slate of new features in its Online Scheduling tool. With the new Online Scheduling & Text Connect features, which were first introduced in 2021 as Web Assistant, small practices now have a way to allow patients to book Read More
Content is king. That is a fact, and it plays a crucial role in digital marketing. Content is seen as the foundation of marketing strategies by about 87% of marketing visionaries. That clarifies the value of content and its impact on the digital sphere. There is content all over. Tweets, blogs, Read More
What are the most important link metrics to consider for organic search visibility? Google knows, its machine learning capabilities know – but do you? With Google now able to understand the broader context of your content through machine learning and natural language understanding, we’re seeing that relevancy has the biggest Read More
How do you make sure your site complies with the latest search engine standards? What’s the best way to keep up with constant algorithm changes while fulfilling your customers’ needs? With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers Read More
Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. As per Snap: “Snapchatters will be able to Read More
Acquia today announced that its Drupal Cloud and Acquia DAM (formerly Widen CollectiveⓇ) solutions have been named as market Leaders by G2, the world’s largest software marketplace, in its Fall GridⓇ Reports. This recognition is based on responses from real users to questions about digital experience platforms (DXPs), digital Read More
Brand awareness is the #1 objective brands achieve with content marketing, according to a yearly survey done by the Content Marketing Institute. Building credibility, trust, and teaching their audience come next. All brands must perform content marketing, which combines many marketing strategies like blogs, email marketing, social media marketing, and more. Read More
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for Read More
EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions around the web, today announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership Read More
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