What are the most important link metrics to consider for organic search visibility? Google knows, its machine learning capabilities know – but do you? With Google now able to understand the broader context of your content through machine learning and natural language understanding, we’re seeing that relevancy has the biggest Read More
How do you make sure your site complies with the latest search engine standards? What’s the best way to keep up with constant algorithm changes while fulfilling your customers’ needs? With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers Read More
Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. As per Snap: “Snapchatters will be able to Read More
Acquia today announced that its Drupal Cloud and Acquia DAM (formerly Widen CollectiveⓇ) solutions have been named as market Leaders by G2, the world’s largest software marketplace, in its Fall GridⓇ Reports. This recognition is based on responses from real users to questions about digital experience platforms (DXPs), digital Read More
Brand awareness is the #1 objective brands achieve with content marketing, according to a yearly survey done by the Content Marketing Institute. Building credibility, trust, and teaching their audience come next. All brands must perform content marketing, which combines many marketing strategies like blogs, email marketing, social media marketing, and more. Read More
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for Read More
EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions around the web, today announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership Read More
giving users more room to explain their content, and connect with interested users, with a massive expansion of its video description field. As you can see in this notification, posted by social media expert Matt Navarra, TikTok has expanded the post description field from 300 characters to 2,200 – a 730% increase in Read More
Wix, a leading global SaaS platform to create, manage and grow an online presence, and Semrush, a leading online visibility management SaaS platform, today announced an integration providing Wix users access to Semrush’s SEO keyword data directly through the Wix Platform. This integration provides users with valuable insights that Read More
A business-to-business (B2B) marketing campaign can be a dependable way to increase your market’s visibility and control. Especially in light of the growth of B2B e-commerce and the heightened rivalry in the sector, online marketing campaigns are now an essential component of corporate strategy. But planning and Read More
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