It’s natural to assume that your new website will do well in the search engines when hiring a web developer to construct it for you. After all, if your website is great, Google must also adore it, right? Wait a minute. Even if your new website has a lot Read More
Enablix, the sales content enablement solution for revenue-facing teams, has enhanced its CRM integrations with the release of its new feature: Account-Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects Read More
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX Read More
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off? Is your expensive, time-consuming long content and link building creating conversions and generating sales? Most content is not driving conversions because it does not address how people Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
Want your brand or offering to be found by local audiences? Here are 6 great tips for local marketing strategies and tactics that work. Through local offline and online marketing, you can connect with worthwhile leads. To increase brand recognition and draw in new clients, you must create powerful local marketing Read More
6clicks, industry-leading GRC, and cyber governance platform solution provider today announced having been selected by Probe CX, as their preferred GRC vendor. Probe CX, a market-leading digital transformation organization that specializes in strategy, outsourcing, technology, and automation, will leverage 6clicks to automate and streamline its risk and compliance processes globally. Read More
Lytho, a creative operations platform, providing tools including creative workflow and digital asset management (DAM) to brand and creative teams, announced it was named a “leader” in a new report by the technology analyst firm Research in Action GmbH. The report, titled “Vendor Selection Matrix ™ – Marketing Resource Management” assesses the Read More
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global Read More
Organic content marketing is the process of creating and distributing content that is relevant to your target audience with the goal of driving targeted traffic to your website. It is a form of inbound marketing, where you create content that attracts people to your site instead of advertising directly to Read More
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