Hero Conf goes abroad for our 5th annual London event, 14 & 15 March at The Brewery, Moorgate. We are a gathering of digital marketers looking for a training event that covers PPC alongside the most pressing developments in the world of digital marketing. Expect a deep-dive into the content you need Read More
Here are 20 ways to turn high bounce rates into opportunities for improvement that will power your site performance to the highest ranks. Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. Read More
Learn about security headers, how they work and why they’re important in SEO, the top security headers you need to know, and more. Security headers are easily overlooked in website audits. While some may say that website security is not an SEO-related concern, it does become SEO-related when a Read More
For diversity and inclusion to thrive in content marketing, they need to be top of mind in every conversation – the ones brands have publicly and the ones they have internally. In our Mastering Content Marketing series, Michelle Ngome, founder of African-American Marketing Association, explains how to bake inclusivity into your Read More
Carefully curated social media content can make or break the story a brand is trying to share with its customers and supporters online. The next time you’re sitting in front of a blank content calendar try some of these ideas to spark your creativity.Read More
There are valuable business benefits in creating an international SEO strategy and aligning it with the organization’s overall goals. A well-articulated strategy forms the foundation for all activities within the organization, and how it is crafted will guide decision-making as your teams work to achieve your international SEO goals. Read More
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently Read More
What is Facebook Advertising? Facebook Advertising is a form of internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Facebook advertising may not be the best way to reach your target audience in some countries and in some Read More
In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local SEO, technical SEO, and more now play a role in your overall marketing success. Tools like log analyzers Read More
By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism. After all, it was around this time last year when we all Read More
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