Eighty percent of the B2B buying journey takes place online, with decision-makers preferring self-service discovery. That means your digital marketing content needs to do a lot more heavy lifting. Marketing isn’t just driving awareness—it’s guiding decisions through consideration and evaluation. And when buyers finally talk to Read More
As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across Read More
Nonstop requests from every department pile into a never-ending to-do list for many content marketing teams; as a result, content creators reprioritize workflows and leave half-finished projects on the back burner. In addition, it can be challenging to keep other teams informed of your plans, resulting in missed opportunities, duplicative Read More
B2B Online is the ONLY event where the top minds in manufacturing and distribution meet and learn, and build a true community. With an agenda dictated by leaders in the industry, the most disruptive digital and eCommerce content, B2B Online is designed to give you actionable insights to Read More
Content marketer Dylan gives you an overview of how much you may invest in a content marketing strategy. While the cost varies based on your needs, you’ll learn what amount of money the average business allocates for their content.Read More
For the second year in a row, Twelve Legs Marketing was named a winner during the annual American Advertising Federation (AAF) Colorado Awards Ceremony. A recipient of a silver ADDY in the Integrated Branded Content Campaign category for the production of https://elevatedbyart.com/ and the corresponding video series, Twelve Read More
Learn the strategies we use to get things done within larger organizations.Read More
Here are my 7 favorite content creation tools that are FREE and easy to use! Some give you content ideas, some make your writing more powerful, and some make it easier to create graphics and video. Enjoy!Read More
Bilibili differs from other video-sharing platforms such as iQiyi, Youku, and Tencent Video in that, the Bilibili marketing strategy concentrates on ACG (anime, comics, and games) content.Read More
Recommendations became an integral part of any business. The more content and products we have, the harder it gets for our customers to choose.Read More
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