It’s not a ranking factor, so why is word count important for SEO? Here’s what you need to know about when, why, and how much word count matters. In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Read More
Are you creating content for your website, but not seeing the results you desire? Do you want content that improves your search rankings, increases your brand awareness, and brings you more organic traffic? Let’s solve those worries by looking at how successful content marketing has helped businesses succeed, the Read More
You can’t lead a prospect to a purchase if you don’t know where you want them to go. Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. In Read More
Join us in Seattle, WA for 3 days of insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs. Read More
The LavaCon Content Strategy Conference started in Hawaii (hence our name) to help organizations leverage state-of-the-art content technologies. However, LavaCon is more than just a conference. It’s a gathering place where content professionals share best practices, network with peers, and build relationships that will last for years to come. Read More
Seven free apps that’ll help you write content faster. Look, if there’s one thing that’s worth being great at in marketing, it’s writing content. Whether you’re focused on getting organic traffic through Google or social media or even writing copy for your ads, creating content Read More
When imagining content for your public website, it is crucial to think beyond the normal strategy of draft, enter, publish and repeat. Your customers expect memorable moments at every brand touchpoint and when you have websites, social pages, blogs, and mobile content to consider – it can feel impossible to deliver Read More
SEO professionals know that in order to rank well on Google, it’s key to play by Google’s terms and understand its rules. And with a complicated set of guidelines, the potential for new additional penalties, ever-changing algorithms, and a shift towards user-first content, it can be a challenge Read More
If you’re in sales, you know how challenging prospecting can be. You’re reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too often, however, your messages go Read More
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