Tags : Content

How do we know our target audience? | Data Driven Marketing

The way to build an audience and know your customers and visitors better is by tracking everything and then analyzing the data. In this video, we show a quick look into explaining the approach we take when trying to understand our target audience so we can create better offers, experiences, Read More

5 Content Marketing Strategies You Should Adopt in 2022

As a marketer, we must know the importance of content. With every passing year, we see development in the way content is created, marketed, and promoted around us. In this video, we talk about 5 top content marketing strategies that you should adopt in the year 2022.Read More

Top Five Web3 Digital Markers and Innovators

Big companies like Google, Facebook, and Amazon have a lot of control over what we see and do online. They own our data, they control the algorithms that determine what content we see, and they can censor us if they don’t like what we’re doing. But there’s Read More

The Best Social Media Platforms for Video

Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these along with the growth of social media video platforms prove that combining social media marketing with video content Read More

Collaborative Content on Social Media to Drive Engagement

Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. Taking a deep dive to look at who and where your business should be networking will help progress your digital marketing strategy. March 17, 2022 | 2.00PM ESTRead More

Confab – The content strategy conference

The Confab program features topics about all things content strategy. A content strategy conference for people who care about all things content. From UX to accessibility, structure to content ops, Confab brings content strategy to life like no other event. Read More  Read More

2022 ANA Content Marketing Conference

Content marketing, at its most fundamental level, is brand-led and not an overt sales pitch. Content marketing is strategic and consumer-first, not product first. Content marketing provides editorial-minded insights and education. It contextualizes topics, using storytelling and creative to drive engagement. Content marketing is exclusive of traditional advertising. It includes Read More