LiveRamp, the leader in data collaboration, today launched a new partner solution for Amazon Web Services (AWS) AWS Entity Solutions. LiveRamp’s core identity resolution features now support additional and native identifier types available in AWS Entity Resolution. With this integration, marketers, publishers, technology platforms and agencies can extend cloud Read More
Mirriad, the leading in-content advertising company and winner of AdExchanger’s 2022 Most Innovative TV Ad Technology Award, has announced the results of a groundbreaking study in partnership with Kantar, which found direct correlation between the attractiveness of an ad and its ability to generate positive performance. In the recently published Read More
Perficient, Inc., the global leader in digital consulting transforming the world’s largest companies and brands, announced the successful implementation of its award-winning customer experience solution with Sunbelt. Rentals, the leader in equipment rental. Sunbelt Rentals is growing rapidly, but its database and marketing solutions are not scalable due to Read More
AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More
DRUID, an AI-driven dialogue leader, has announced a strategic partnership with MoData (Pty) Ltd, an emerging pioneer in AI-powered customer engagement, fintech and data-driven financial applications. This partnership is poised to combine DRUID’s advanced conversational AI capabilities with MoData’s transformative financial business insights, equipping businesses with powerful tools Read More
Attention measurement and optimization provider Playground xyz Attention Intelligence Platform (AIP) announced its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their YouTube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention Read More
iHeartMedia, the world’s leading podcast publisher according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s industry-leading distribution infrastructure and capabilities, as well as LinkedIn’s global community of over 930 million members, to introduce new services to the Read More
CreatorIQ, the end-to-end creator marketing platform that powers the efforts of over 1,000 brands and agencies, today announced the results of its “Unleashing the Power of Creators” report, demonstrating increased investment and ROI on influencer marketing. showed that there is a direct correlation between Brands with the most sophisticated influencer marketing Read More
ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More
D-ID, a global pioneer in generative AI and creative media, has unveiled substantial updates to the Creative RealityTM Studio, including a redesigned user interface and the ability to give avatars and virtual persons facial emotions. In a separate announcement, D-ID said that its chat.d-id platform would soon receive an Read More
© 2023, The Martech.info . All rights reserved