Tags : Content

AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation

August 2, 2023

AnalyticsIQ, the leading provider of people-based predictive data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, enabling AnalyticsIQ transparently provides PRIZM® Premier segment codes. Through this partnership, customers across all verticals will be able to leverage the industry’s most widely adopted Read More

DRUID and MoData Forge Strategic Partnership to Revolutionize Customer Engagement and Financial Solutions in South Africa

July 31, 2023

DRUID, an AI-driven dialogue leader, has announced a strategic partnership with MoData (Pty) Ltd, an emerging pioneer in AI-powered customer engagement, fintech and data-driven financial applications. This partnership is poised to combine DRUID’s advanced conversational AI capabilities with MoData’s transformative financial business insights, equipping businesses with powerful tools Read More

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention

July 24, 2023

Attention measurement and optimization provider Playground xyz Attention Intelligence Platform (AIP) announced its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their YouTube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention Read More

iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences

July 21, 2023

iHeartMedia, the world’s leading podcast publisher according to Podtrac, and LinkedIn, the world’s largest professional network, have announced a strategic partnership that will leverage iHeartMedia’s industry-leading distribution infrastructure and capabilities, as well as LinkedIn’s global community of over 930 million members, to introduce new services to the Read More

Advanced Influencer Marketing Programs Deliver a 6.2x Greater YoY Increase in Annual Revenue

July 13, 2023

CreatorIQ, the end-to-end creator marketing platform that powers the efforts of over 1,000 brands and agencies, today announced the results of its “Unleashing the Power of Creators” report, demonstrating increased investment and ROI on influencer marketing. showed that there is a direct correlation between Brands with the most sophisticated influencer marketing Read More

ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals

July 11, 2023

ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling Read More

D-ID Introduces Emotions For Digital Humans With Release Of Next-Generation Text-To-Video Self-Service Studio

July 6, 2023

D-ID, a global pioneer in generative AI and creative media, has unveiled substantial updates to the Creative RealityTM Studio, including a redesigned user interface and the ability to give avatars and virtual persons facial emotions. In a separate announcement, D-ID said that its chat.d-id platform would soon receive an Read More

Intent Data vs Account-Based Marketing (ABM): Understanding the Difference

July 6, 2023

In the world of marketing, two effective strategies have emerged to help companies effectively coordinate their efforts. Intent data and account-based marketing (ABM). Both approaches are aimed at driving business growth, but they work differently and offer unique benefits. Let’s explore the difference between intent data and his ABM. Read More

Lead Generation – A Comprehensive Guide

July 6, 2023

1. Introduction to Lead Generation Lead generation is about attracting potential customers (leads) to your business and nurture them through the sales funnel to purchase. This includes various marketing tactics and strategies to engage your target audience. 2. Understanding Your Target Audience Before delving into prospecting, it’s important to understand your Read More

Next-Level Partnership: Near Intelligence, ALDI France, and CoSpirit Media Redefine Personalized Marketing

July 3, 2023

Near Intelligence, Inc., the world leader in smart data with a focus on privacy of people and places, announced a customer agreement with ALDI France along with independent media outlet CoSpirit Media. ALDI France, which currently operates 1,300 stores in the country, will use Near’s data solutions to drive traffic Read More

Tags : Content

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