Capterra recently released their 2021 Shortlist, and Marketing 360® is proud to have been named an emerging favorite content marketing software. To compile the 2021 Shortlist, Capterra analyzed all content marketing software products in their directory and eliminated products that didn’t meet their requirements for functionality and positive reviews. They then took Read More
The importance of content as a Google ranking factor is inarguable enterprise SEO and content are inextricably linked, and you cannot rank a page without content. But long gone are the days of slapping a page with the right keywords up and finding yourself at the top of the SERP. Read More
Most business owners know and understand the importance of content marketing and search engine optimization. Afterall, if done correctly, the right content marketing strategy can lead to an abundance of free clicks and extremely high-quality leads. Although content marketing is a long game, with some patience and understanding that it Read More
More than two-thirds of people (68%) think brands don’t share interesting content, says Forrester. Are you one of those boring brands? We’re not judging—we’ve been there. And we’re here to help. In our new webinar series, Explained 3 Ways, we’re breaking down common social media challenges—Read More
An employee advocacy program can be a highly effective way to boost the reach of your social content, drive more sales, and even attract and retain great employees. Or it can be… a total dud. What separates a winning employee advocacy program from the also-rans? Hootsuite’s employee advocacy and Read More
The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. So how do you create memorable marketing? Read MoreRead More
Follow the five steps below to create such a report that is robust and effective in convincing the client that SEO is a worthwhile investment: Read MoreRead More
You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your website ‘eats’ plays a big role, too! Read Read More
Starting a blog from scratch can seem daunting. There are so many things to consider from the perfect name to the platform you’ll use to design and branding. Read MoreRead More
Web-based communication as a business strategy is essential in a world where customers interact more and more each day. Direct engagement with customers and buyers through social media has the power to increase market share and sales. However, the key to maximizing the potential of this new arena for business Read More
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