Tags : Content

Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced Advertising Outcomes for Agencies and Brands

Blockgraph, the technology company powering the future of privacy, data-driven TV advertising, and NBCUniversal have announced a new partnership to power first-party data-enabled TV advertising. media and advertising, entertainment. The new strategic partnership will improve the use of first-party data in marketing campaigns on One Platform to improve outcomes for Read More

Cyntexa Partners with iContact to Revolutionize Email Marketing for Businesses

Cyntexa, a renowned Salesforce consulting firm, is pleased to announce a strategic partnership with iContact, a powerful email marketing platform that is fully integrated with Salesforce. This exciting partnership aims to revolutionize email marketing for businesses, empowering them with cutting-edge tools to improve customer engagement, drive better results. and achieved Read More

Bloomreach and Shopware Partner to Help Businesses Create Highly Personalized, End-to-End Shopping Experiences

Bloomreach, the World’s #1 Commerce Experience Cloud, and Shopware, a comprehensive omnichannel digital commerce platform for e-commerce businesses, today announced that they have partnered to help businesses industry unlocks new developments in their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to further enhance their Read More

DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising Read More

Publicis Groupe Launches PX End-To-End Content Platform, Powered by Adobe’s Content Supply Chain Solution

Publicis Groupe announces PX, a comprehensive production service dedicated to accelerating the production, performance and personalization of multi-channel content. Data-driven, dynamic delivery, and powered by the largest network of modular studios, PX is designed to deliver compelling customization at scale. As marketers report that demand for content has doubled in Read More