BoAt, the fastest-growing audio and wearables brand in India, made a profit of Rs 68.7 cores in the fiscal year 2022. Boat success story Aman Gupta and Sameer Mehta, the founders of boAt, founded the company in 2014 with a vision to bring the most stylish, durable and affordable audio products to the Read More
International Data Corporation (IDC) has charted the significant changes in the B2B buyer’s journey over the past decade. Buyers fully engage with multiple digital channels and sources of information with the expectation of a more intimate B2C experience. Meanwhile, B2B marketers face increasing complexity as the Read More
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and online object data in the United States, Mexico, and Poland. In the US, Netflix will subscribe to Nielsen’s national television measurement data and streaming platform ratings. In Mexico and Poland, Read More
DatChat, Inc., a secure messaging, metaverse and social media company, today announced the release of an encrypted live video chat app with screenshot and screenshot protection from DataChat Messenger. The new feature allows DatChat users to connect via encrypted live video chat, which is also designed to prevent screenshots or Read More
Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
Brand marketing is an important aspect of any growing business. This helps establish a strong and recognizable image for your business, which can lead to increased customer loyalty and increased sales. One of the main benefits of brand marketing is that it helps differentiate your business from the competition. By Read More
Wed, Jan 18, 2023, · 11:30 PM | IST (GMT +5:30) When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Learn how Purdue University’s Center for Read More
Social Native, a leading provider of influencer content solutions and UGC, has announced that it is expanding its business offerings by introducing Creator Discovery™. The new feature allows brands more autonomy over the influencer selection process by outsourcing advanced targeting tools to discover the creators best suited to their goals. Read More
Reputation is arguably the most important measure of success for every business. It doesn’t matter how big or small your business is if you are a B2B or B2C business if you sell services or products or where you are located. At some point, the very important Read More
Jan. 18 (Wed) – 20 (Fri), 2023 – 10:00－17:00 INTEX Osaka, Japan Web & Digital Marketing Expo (Web-Mo Osaka) features a variety of solutions regarding marketing automation, AI, Web marketing, Adtech and video advertising. Authorized professionals in the fields of marketing, public relations, advertising, sales planning and sales promotion visit Web-Mo Osaka to conduct face-to-face […]Read More
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