There’s a rising physique of proof, suggesting that people are extra obsessive about their mobiles than ever earlier. For entrepreneurs and types, this obsession interprets into an unbelievable alternative, particularly as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm. Smartphones are sometimes the Read More
In the shifting privacy landscape of digital marketing, insights from customer data play an increasingly critical role in marketing strategy. Looker has launched Blocks and Actions tailored to these changing needs in the last year. Come learn how Looker helps marketers adapt to a cookieless world.Read More
How prepared is your organization for the imminent loss of third-party data? Are you ready for first-party data to take center stage in your marketing strategy? Maybe you’re feeling unsure of how to use first-party data? While cookies going away will reduce your access to third-party data, you can Read More
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry Read More
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