The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending, and strategic priorities. Just as Western markets are released from COVID-19 restrictions, a plethora of geopolitical, cultural, and fiscal challenges emerge. Read MoreRead More
The pandemic changed the way hundreds of millions of people access goods and services. Online shopping, delivery services and remote work strategies have suddenly become a mandated feature of the modern world. Many marketing, sales and other work processes have required adaptation to accommodate this new reality, and it was Read More
SOCi, the marketing platform for multi-location brands, has announced record revenue growth of 149% YoY for 2021 as well as a 116% increase in ARR YoY. SOCi also doubled its employee base last year to support more than 600 multi-location brands managing over three million business locations through its platform. Read MoreRead More
Email marketing has long been an effective way for B2B marketers to reach customers, but COVID-19 made email marketing critical as other channels are no longer effective. Higher volumes of emails mean greater risks for blacklisting and other pitfalls, especially for the inexperienced as Sky Cassidy, CEO of Mountaintop Read More
With the acceleration of digitalization, on top of an influx of more connected consumers and new behaviors due to the Covid-19 pandemic, ecommerce owners and digital marketers have to be more flexible, proactive and omnipresent than ever. Between privacy protection, significant events and new spaces and formats to invest in, Read More
Since the start of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to over 16 hours a day. Companies recognized this opportunity to connect with customers. In fact, 38% of small businesses increased their ad spend in 2020, according to a new report from The Manifest, a how-to guide Read More
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