As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. The next generation of customer experience is here and it’s Read More
After successfully hosting the biggest & most significant annual conferences for the Canadian Telecom & IT Canadian Channel Partners community for six consecutive years, Xeo Marketing and Strategic Consultancy now bring to the market – CXRPMA (Customer Experience, Resource & Process Management and Automation) Channel Partner Conference. March 24-25, 2022 | USA Read Read More
Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement strategy centered around shared goals. Marketers need to move from focusing on what they can measure to what they should measure. By rethinking their approach to data and the inputs Read More
In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Because events remain one of the most siloed and expensive of all marketing channels. But that’s about to change. Since marketing budgets are under the microscope now Read More
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