Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks’ breadth of capabilities to empower B2B sales teams – Read More
HubSpot small-business users are the focus of free CMS, marketing automation, and CRM features after the company spent several release cycles wooing enterprise customers. HubSpot retooled its free CRM, CMS, and marketing automation offerings for B2B small businesses – including those just setting up shop. Users of HubSpot’s free-tier Read More
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