Word-of-mouth marketing, also known as WOM marketing or word-of-mouth advertising, differs from naturally occurring word-of-mouth in that it is actively influenced or encouraged by organizations (e.g., by “seeding” a message in networks and rewarding regular consumers for participating in WOM or by using WOM “agents”) Although it is challenging Read More
In a digital-first marketing world, video content is the face of your brand. It’s the most powerful way to spark emotion, explain complex ideas, and pique the curiosity of your community and prospects. It brings energy and humanity to your social channels, landing pages, emails, and demand campaigns. But Read More
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