Integrate, the leader in B2B Precision Demand Marketing (PDM) announced today at Forrester’s B2B Summit North America’s new cross-channel capabilities with the launch of Precision Social and cross-channel Insights in the Demand Acceleration Platform. Precision Social enables the ability to activate target account lists on social, Read More
In today’s market, shifting account priorities and morphing buying team structures all pressure marketing and sales to evolve their identification, pursuit, and management of real revenue opportunities. Moderated by TechTarget CMO John Steinert and featuring analysis from leading Forrester | SiriusDecisions experts, VP and principal analyst Terry Flaherty, and principal Read More
The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More
In a digital-first marketing world, video content is the face of your brand. It’s the most powerful way to spark emotion, explain complex ideas, and pique the curiosity of your community and prospects. It brings energy and humanity to your social channels, landing pages, emails, and demand campaigns. But Read More
Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Read MoreRead More
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are terminating contracts, dissatisfied with poor digital experiences. Read Read More
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