Before the internet, only a few prosperous businesses required international marketing plans. These were the most well-known companies, active in worldwide marketplaces, employing people all around the world. Coca-Cola is one such business. The beverage company has served a global client base for decades, customizing its advertising, distribution, and pricing Read More
OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced that it is partnering with Scope3, Inc., a leader in supply chain emissions data, as part of OpenX’s long-term effort to significantly lower the carbon footprint of programmatic advertising. Through this partnership, the company will offer Green Xchange Read More
Sharpen your marketing skill set through our in-person workshops and sessions, that address tactical, practical, and strategic ideas from the best marketing talent in the country! You’ll never get bored in Washington, D.C. From endless museums to award-winning restaurants to iconic monuments, the nation’s capital is a Read More
Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc., an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, equipped with large digital display screens, are Read More
Sharpen your marketing skill set through our in-person workshops and sessions, that address tactical, practical and strategic ideas from the best marketing talent in the country! Digital Summit has been held since 2017 in the amazing city of Chicago. Chicago, the “Windy City” as it is often called, lies along the Read More
What is all the fuss about GA4 and how much do marketers need to know about it? To cover the essentials of GA4, we’ll be joined by Christopher Coomer, VP of Data, Analytics, and Insights at Neil Patel Digital (NPD). His short presentation will be followed by an extensive Read More
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, today announced that its French subsidiary has signed an exclusive contract for in-store digital advertising screens at Galeries Lafayette Paris Hausmann, the leading European department store. The flagship “Coupole” store and the Men store will be equipped from Read More
Engage your audience. Create targeted, high-converting ads. Maximize ROI with your email list.Read More
Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More
Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with incredible loyalty benefits. The million-dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra, and ibis; Read More
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