Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will Read More
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. On the TikTok platform in some areas, IAS offers marketers campaign analytics about brand safety and brand compatibility linked to Global Alliance Read More
Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More
DoubleVerify, a software platform for digital media measurement, data and analytics, announced a first-of-its-kind partnership with Netflix to enable media verification and maximize advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real Read More
TV insights platform, 7M Discovery, provides brands with unique, data-driven insight into when they and their industry are discussed on television to enable tactical planning for marketing strategies. The TV analytics tool 7M Discovery, which was just released by contextual data business 7th Minute, employs cutting-edge transcription technology to recognize Read More
Weave, the all-in-one customer communication and engagement platform for small businesses announced a slate of new features in its Online Scheduling tool. With the new Online Scheduling & Text Connect features, which were first introduced in 2021 as Web Assistant, small practices now have a way to allow patients to book Read More
There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More
Digitalization has brought about a revolution in marketing. As a useful source of customer, competitor, and market data, the Internet is now essential for finding products and enabling sales. Online advertising technology tools are frequently and extensively used to improve sales and marketing campaigns as well as other strategic activities. Read More
papmall® eCommerce platform has announced to hand marketing managers the key to a thriving future by introducing to them highly specialized skills freelancers. papmall® brings the key for businesses to open the door of new capabilities with digital marketing freelancers papmall® the most promising e-commerce platform for business owners and Read More
Every effective marketing endeavor is built on a solid marketing strategy. A well-defined digital marketing strategy is either absent from more than half of the brands or has not yet been implemented. Because it provides you with a sense of direction, explains the goals you want to reach, and outlines Read More
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