Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022. The report evaluated 14 B2B Advertising Solutions providers based Read More
This list of podcast advertising statistics might help you determine whether your business would benefit from developing a podcast advertising strategy to reach millennial or Gen Z consumers.With the help of these strategies, you may find podcasters whose pricing point and intended audience fit your brand. Then, by sponsoring Read More
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative, and performance marketing. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia. Read More
Ready for an honest conversation about targeted digital advertising? Whether you’re brand new just looking to get started or a seasoned pro who wants to audit your existing strategy, this webinar will show you the right questions to ask yourself (and how to answer them). It will cover: All Read More
Effective digital marketing tools for business success. Excellent digital marketing methods that propel business sales. Modern marketing tactics that will take your business to the next level. Affordable marketing methods for today’s enterprise. The digital space has dramatically altered how marketers interact with B2-B audiences. Not only does Read More
Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced today that it has acquired award-winning digital marketing agency inMotion DVS, Inc. of Ottawa, Canada. The addition of the inMotion team to the Virtual family enables the company to deliver greater web, video, and digital Read More
Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc., and Teads, the global media platform, announced today a new exclusive partnership to deliver Teads’ flagship ad format – inRead advertising technology – to Nexstar Digital’s 125 websites and 239 mobile apps. This exciting new Read More
MECLABS, a Jacksonville, FL-based research institute, is pleased to announce the launch of its free digital marketing course. The groundbreaking course was created by Dr. Flint McGlaughlin, and it represents the culmination of a 20-year research project – the goal of which is to combine deep discoveries in psychology with state-of-the-art Read More
Adriel, an all-in-one digital marketing solution with a proven track record of managing paid advertising campaigns for thousands of businesses and agencies, is joining a list of more than 300 MarTech providers at this year’s Technology for Marketing expo. The two-day event is set to kick off on September 28 at Read More
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